The central thesis of Kantrowitz’s book is that all of the companies he researched — Google, Amazon, Facebook, Apple, and Microsoft — believe they have to continually reinvent their business, or they will die. In other words, it’s “always day one,” a term that Amazon CEO Jeff Bezos is credited with.
When asked during an all-hands meeting in 2017 what day two would look like, Bezos said “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline.”
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