The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

BOOK REVIEWS BY BINOD

Another classic.

My top 30 takeaways (direct quotes):

1. You don't need to grow old to die. I was dying at the age of 20 as a result of no direction.

2. Average is a failing plan! Average doesn't work in any area of life. Anything that you give only average amounts of attention to will start to subside and will eventually cease to exist.

3. Most people never commit like fanatics, and therefore they never become fantastic.

4. Nothing happens to you; it happens because of you.

5. Commit First, Figure it Out Later

6. There are four consistent factors in the life of the victim: (1) bad things happen to them, (2) bad things happen often, (3) they are always involved, and (4) someone or something else is always to blame.

7. Taking massive action means making unreasonable choices and then following up with even more action. This level of action will be considered by some to be borderline insane, well beyond the agreed-upon social norm.

8. You are a threat to all things average. You remind the average that they have settled! They will deter you and add doubt and confusion to your already-challenging goals, making a difficult activity a thousand times more difficult.

9. We are required to live up to the potential with which we've each been blessed. I suggest that failing to insist upon abundant amounts of success is somewhat unethical.

10. Almost every problem people face in their careers and other aspects of their lives—such as failed diets, marriages, and financial problems—are all the result of not taking enough action.

11. As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.

12. I suggest that you become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn’t get the life you wanted.

13. Never reduce a target. Instead, increase actions.

14. Why get merely ‘good’ at something when you know the marketplace only rewards excellence? Why work eight hours a day at a job where no one recognizes you when you could be a superstar?

15. Most people go to college not because they want to but because they are told to go. Most people belong to a religion only because they were brought up that way. Most of us are influenced by the decisions our parents, teachers, and friends have made and the limitations set by them and for us. You—and your goals—are manipulated by your surroundings.

16. I bet that if I asked your five closest associates about their goals, I'd probably be able to identify some of yours as well.

17. I will never tell another person what his or her goals should be. However, I would advise that when you do set your goals, take into account that you have been educated with restrictions.

18. Never play by the agreed-upon norms within which others operate. The rules, norms, and traditions of any group or industry are usually traps that prevent new ideas, higher levels of greatness, and domination.

19. Your biggest problem is obscurity—other people don't know you and aren't thinking about you.

20. The marketplace is brutal and will punish anyone and everyone who does not take the right amounts of action.

21. Demand obsession of yourself and all those around you. Never make it wrong to be obsessed; instead, make it your goal.

22. If you aren't experiencing fear, you are not taking new actions and growing. It's as simple as that.

23. The average individual spends 22.3 percent of his or her available time at work, 33.3 percent asleep, and then 16.6 percent in front of a TV or online. Then these very same people worry about balance and time management.

24. Most people never go far enough; they are trying to protect or conserve a reputation, a position, or some already achieved state. The successful are willing to take gambles.

25. Far too many folks spend more time planning what they will get at the grocery store than they do setting the most important goals of their lives.

26. Quit patting yourself on the back for trying, and save your rewards and accolades for actual accomplishment.

27. The successful are a lot like magicians; they don't deal in other people's realities. Instead, they are bent on creating a new reality for themselves that is different from the one that others accept. They aren't interested in what other people deem possible or impossible; they only care about producing the things they dream are possible.

28. Make a habit of ‘reaching up’ in all of your relationships—toward people who are better connected, better educated, and even more successful. These individuals have much more to share than your supposed ‘equals.’

29. Discipline is what you use to complete any activity until the activity—regardless of how uncomfortable—becomes your normal operating procedure.

30. What you have done is nothing compared to what you can do.

What a kickass book! This will blast anyone out of their complacency.

I could relate to a lot of it from my Genesis journey.

Must read.